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Hunch: Nintendo Revives “Super” Branding

Moments ago, WSJ broke news that WSJ breaking Nintendo news.

Earlier this evening, after seeing reviews for Super Mario Party emerge, it dawned on me the appropriateness of the “super” brand in an era of mid-cycle console refreshes. The Super Nintendo Entertainment System was a next-gen console at the time, but “Super” now feels like a supreme version of an existing console.

My crack-pot hunch is that this new Switch will be named the “Super Switch” (as opposed to “Switch XL”) and will feature a larger display (smaller bezel), richer speakers, better kickstand placement, and Bluetooth headphone support at a minimum. Just a hunch.

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