Ben Thompson: “What Nintendo is doubling down on is controllers”

Ben Thompson, in his latest weekly free Stratechery piece, “Surface Studio, Nintendo Switch, and Niche Strategies”:

What Nintendo is doubling down on is controllers, another smart move. I argued in 2014 that controllers are so important to the user experience of consoles that they will hold off general purpose devices like Apple TVs when it comes to living room gaming; Nintendo’s bet is that they can attract gamers who want mobility by offering high fidelity control that smartphones can not4.

First and foremost, you should subscribe to Ben’s Daily Update. $10 per month gets you the best business/technology analysis out there.

Second, Ben’s observation is something I should have realized and mentioned in my “Nintendo Switch and Parents” piece. As a reminder, I wrote the following, emphasis just now added:

Enter the Nintendo Switch. A dedicated seemingly state-of-the-art-ish portable/home console multiplayer-ready uncompromised gaming device, surely ready for YouTube when on wifi (an optional data plan would be even better), by the greatest game designers on the planet, Nintendo.

By uncompromised, I was eluding to those features we consider critical to console gaming: power, fidelity, and breadth. One item that skipped my thought was physical controllers. Because physical controllers have been a staple of console gaming since the beginning, it was easy to overlook. But the importance of Nintendo doubling-down on physical controllers for the Switch, seemingly ignoring touchscreen capabilities based on the Switch trailer (however, patents may reveal otherwise), cements the vision, nay dream of portable console-level gaming.

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