But the answer is simpler when it comes to the real money maker for Microsoft: Xbox as a streaming platform available on every app store. Microsoft could bring its streaming service to any smart TV and streaming device without all this backroom dealmaking necessary for Switch, and reach a considerably bigger audience.
I wouldn’t be surprised if we see all of the above. Going off the others’ reporting, it seems Microsoft is certainly trying to bring Xbox Game Pass to Switch, but the real game changer will be if — like Netflix, Hulu, and Amazon — Xbox becomes an app pre-installed on your next TV.
Leave it to Plante to identify the obvious. I’m over here kicking myself that I didn’t think of an Xbox app pre-installed on TV in ‘Activision, Microsoft, and Platforms’. Especially after CES and the growing number of pre-installed services on smart TVs.
If we do see a pre-installed Xbox app, has Microsoft already positioned themselves as the dominant controller manufacturer? In addition to their standard wireless controller, they offer the Elite and classic “Duke” designs as well as the Adaptive Controller, a huge service to those in need of accessibility features.
I personally can not stand the Xbox controller and much prefer Nintendo’s Pro Controller or the PS4 DualShock 4. But if neither of those two options open themselves to an Xbox app — the former due to hardware limitations / lack of foresight, the latter due to some bizarre proprietary lock-in strategy — as an Xbox owner, Microsoft is already poised to be my go-to controller. And with an already broad selection of controllers tailored for the Xbox experience, it makes them the clear winner.