Switch to Sony

Eric Johnson, Re/code:

According to data provided to Re/code, an April Nielsen study found that 31 percent of PS4 owners did not own Sony’s previous console, the PlayStation 3, but did own an Xbox 360 or Wii. Seventeen percent did not own any last-generation console.

The people surveyed were Americans, age 7 to 54, and were a subset of a total of 1,200 “active gamers” surveyed by Nielsen between February and April.

However, there’s one big caveat to the survey, which is that it asked only what consumers currently owned at the time of the survey, not what they had owned in the past. So, people who sold their PlayStation 3 in order to buy a PlayStation 4 would’ve been marked down as non-PS3 owners.

Assuming that most people didn’t do that, though, the numbers underscore why launching at a $100 lower price point than the rival Xbox One was so beneficial for Sony.

These numbers are much bigger than I would have thought. I knew the PS4 was out pacing both the Xbox One and (not surprisingly) the Wii U, but 17% adding consoles to their homes is astounding. Sure, they may have had PS2s, Xboxes, and Gamecubes, but 17% after the longest generation cycle, I assume it’s safe to say these are new console owners… if we are assuming of course.

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2 thoughts on “Switch to Sony

  1. Since the last PS4 numbers came out I haven’t found any of the high profile tech bloggers reevaluate their opinions on the future of console gaming vs. mobile gaming (e.g. MG Siegler). Add to that the recent (and probably very smart) acquisition of Twitch, and while it’s to early to tell, it appears the console gaming market is doing well. What is your take on this topic? Thanks! (PS: Ben Thompson’s last post of the matter was very interesting).

    • kylestarr says:

      Thanks for chiming in, Alex! Ben makes some very interesting points. I think a lot of the naysaying juxtaposed with numbers like this has to do with next-gen being in the right place at the right time. The gaming population was starved for something new, those that were iffy about gaming witnessed an unparalleled marketing campaign for these new consoles, and those that could not afford or were not willing to buy at the end of the prev-gen cycle now had enough adult income to shell out for these new machines. As Ben states, “there will always be a market willing to pay for the superior experience delivered by an integrated offering.” However, we have yet to see the inevitable low-end, high-experience machine come to market. I’m not convinced that the Twitch acquisition says much about console gaming rather a huge market for binging in gameplay content. Either way 17% is a fun number.

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