Tag Archives: nintendo

Bloomberg Businessweek: The Legend of Nintendo

Felix Gillette:

More symptoms emerged in November, when the company released the NES Classic Edition, a miniaturized, rebooted version of the Nintendo Entertainment System, the console that had made the company a household name in Europe and America in the ’80s. The updated version was carefully calibrated to rekindle the latent passion of lapsed fans, with 30 of the most popular NES games built in. (Unlike the original, there were no cartridges.) From the start, supplies were scarce. Stores were constantly sold out, so customers lined up for hours to await shipments of even a few units. But what seemed to some like a supply-chain disaster looked to others like a calculated strategy. At $59.99 per unit with no additional games, NES Classics were a low-margin item; much more important for the company was to whet the world’s appetite for Nintendo games in preparation for the Switch. To that end, Nintendo and DeNA also released Super Mario Run for iOS and Android, giving hundreds of millions of people an opportunity to help Mario scamper across their smartphones or tablets.

The strategy worked. By the time the Switch arrived in the spring of 2017, legions of people had been enticed to reconnect with their favorite childhood game characters on a proper Nintendo device. Over the next fiscal year, the Switch accounted for $6.8 billion of revenue. Nintendo’s existing handheld platform, the 3DS, kicked in an additional $1.7 billion, and sales of smartphone games rose 62 percent, generating $354.9 million.

This is a fun write-up on the current state of Nintendo — from its headquarters to the injection of young talent to its now iconic business ebbs and flows. To toot my own horn, I think it works as a macro companion piece to my micro view in Big-N’s Big Year.

Needless to say, I’ll forever be tickled by major news outlets covering Nintendo and video games at large. It’s a no-brainer considering the size of the industry, but for someone who grew up in a time where video games were a niche, nerdy hobby, it’s extraordinary to watch a company like Nintendo become as culturally significant and observed as Disney.

(Link via MacStories)

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The Hard Times’ Hard Drive

Hard Drive:

A lead change occurred in the final lap of the Rainbow Road Grand Prix last night during what was supposed to be a friendly game of Mario Kart amongst friends, when a blue spiny shell struck the leading racer mere inches from the finish. The driver, Marty Witten, fell from first place to last before creeping over the finish line.

“Fuck shit goddamn motherfucking ass shit fuck,” said a visibly perturbed Witten, who had led the entire race before the shell struck. “Fuck fuck fuck I hate this stupid bullshit game AHHHHH!”

Hard Drive kills me. I chuckle at damn near every one of their headlines.

Part of The Hard Times, it’s essentially The Onion of video games. Whether you’re deep into video game culture or you simply reminisce on days spent playing Mario Kart 64, it deserves a follow.

Blue shells. Fuck shit goddamn. Haven’t we all been there?

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Nintendo Tops E3 Tweets

Rishi Chadha, Twitter:

A look at the most Tweeted about topics during the annual event offers a fascinating glimpse at what got gaming fans most excited.

  1. Nintendo (@Nintendo)
  2. Xbox (@Xbox)
  3. Super Smash Bros. (#SuperSmashBros)
  4. Fallout (@Fallout)
  5. Playstation (@PlayStation)
  6. Kingdom Hearts (@KINGDOMHEARTS)
  7. Ubisoft (@Ubisoft)
  8. Elder Scrolls (@ElderScrolls)
  9. Death Stranding (#DEATHSTRANDING)
  10. Fortnite (@FortniteGame)

These were the most Tweeted about newly-announced games:

  1. Super Smash Bros. Ultimate
  2. Kingdom Hearts 3
  3. Fallout 76
  4. The Last of Us 2
  5. Death Stranding

These were the moments that generated the most conversation on Twitter:

  1. Super Smash Bros. Ultimate release date is announced
  2. Ridley announced as newest character added to Super Smash Bros. Ultimate
  3. Elder Scrolls VI trailer is revealed at @Bethesda press conference

I felt Microsoft’s conference was the most compelling, but this is pretty neat.

I’m curious to see how Nintendo handles social for Smash Bros. Ultimate. Social is Nintendo’s Achilles heel. I’m not sure how great Twitter is as a global barometer, but I think this is good motivation for Nintendo to double-down on it as a focus.

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PS4 Fortnite Accounts Are Blocked On The Nintendo Switch

Luke Plunkett, Kotaku:

Fortnite players who had an Epic account on PS4 and have tried to play the new Nintendo Switch version of the game are reporting that they’ve run into a problem: they’re not allowed to use the same account.

That’s right, if you have played the game on PlayStation 4—even just once—that’s enough to have got your account locked to that system. It goes the other way too; if you link your Epic account on Switch, you’re locked out on the PlayStation 4.

This is maddening, but it comes as no surprise. To Sony’s credit, cross-network/crossplay is fairly new to the console world. That said, as I noted in my piece Sold on Cross-Network Play, “this is not a technical limitation. It is political.” The fact that Fortnight crossplay is supported across Switch, iOS, Android, Xbox One, macOS, and PC tells you as much.

In Cross-Network Play is “the Next Logical Step”, I noted the following:

Sony claims their reluctance of opening cross-network play is out of protection of their community. I think that is a fair stance, but is the Sony community any less toxic than others? I think the real fear is losing an amount of ability to lock in players to PlayStation 4. It’s the same case made for exclusive games and content; the latter I vehemently oppose.

Looking at Sony’s sell through numbers, it’s easy to see where their comfort of lock-in comes from. They likely have an overwhelming majority of the console base on their platform. Here’s a visual from my piece Some Numbers that Illustrate Nintendo’s Switch’s Massive Success:

Sony is going to run that lead dry of security loyalty to their platform.

But the majority of consoles aside, the masses are playing Fortnight. And if they aren’t on PS4, they are everywhere else. If that’s not enough for Sony to about-face, I don’t know what is.

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Switch 2nd Unit Set

Sam Byford, The Verge:

Nintendo is now selling a cheaper Switch package in Japan that doesn’t include the TV dock. The “Switch 2nd Unit Set” is ostensibly aimed at households that already have a Switch hooked up to the family TV and therefore don’t need a second dock, but it could also be an option for players who only plan to use the system as a handheld device.

Home console?

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Adjustable Charging Stand for Nintendo Switch

Nintendo:

The adjustable charging stand allows the Nintendo Switch system to be charging while in Tabletop mode, enabling longer play sessions.

Home console?

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Virtual Console kinda sucked

Chris Kohler, Kotaku:

Virtual Console is no more, but that doesn’t mean that Switch won’t become the best place to play classic games. It’ll just be done in a different way than what Nintendo’s tried in the past. And that’s a good thing, because Virtual Console kinda sucked.

Now, by “Virtual Console kinda sucked” I do not mean “Nintendo’s old games are bad,” or even that Virtual Console’s game selection was bad, or anything like that. In case you are wholly unfamiliar with my work, I love old games and think that as many of them as possible should be kept in print on modern-day hardware. I just think that Virtual Console, the feature, was an inefficient way of implementing this idea, and that there is a better way. Virtual Console died so that retro gaming on Switch could live.

My knee-jerk response to Nintendo Switch Online was disappointment. 20 8-bit games, while great, seemed paltry.

However, heeding my own words, Nintendo doesn’t need to release any more than this for the new service. The games are the lure. The online play and cloud saves are the lock-in. Nintendo will trickle classic titles out over time when needed. Additions of consoles (SNES, N64,… GameCube) will be tentpole announcements — when needed.

That said, I agree with Kohler. And Adult Swim Games’ Chris Johnson. Truth is, as much as I loved playing NES, SNES, and N64 games on my Wii and Wii U, I hated not knowing what releases to expect and when to expect them. Likewise, as Kohler mentions in his piece, the pricing structure seemed bananas. Virtual Console kinda sucked.

I do wish Nintendo was offering up more than NES titles, but I get why they aren’t. I’ll take this handful for now with the excitement that lots more classics will arrive at the low fee of $20 per year.

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Some Numbers That Illustrate Nintendo Switch’s Massive Success

Jason Schreier reporting for Kotaku:

Nintendo today reported its earnings for the 2017 fiscal year, which means a whole bunch of interesting new sales numbers to look at. They’re all impressive, and they all show the massive appeal of Nintendo Switch.

Here are a few numbers that, taken together, make for some good perspective on just how successful Nintendo’s latest console has been throughout its first year on the market.

Wild numbers to the Switch’s set-top predecessor, the Wii U.

The Switch is more or less tracking the same sales pace as PS4. It took a little over one year for the PS4 to reach 18.5 worldwide hardware sell-through units — November 22, 2013 – January 4, 2015.

Microsoft has been mum on sales figures, but in 2016 slipped that the Xbox One had sold “around 18 to 19 million” units, two years after launch.


Update: Here’s a sales trajectory visual. Data source: Wikipedia.

Update 10/30/18: Nintendo announces 22.86 million Switch unit sales since launch. Updated sales chart below.

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