Tag Archives: social

ICYMI

Teddy Wayne, The New York Times:

Pre-Internet, we accepted that media had a mayfly’s life span: Yesterday’s news was yesterday’s news, and that was it. If you were the creator of it, you made peace with the notion that people either saw it or didn’t when it appeared, and you moved on; there was no alternative.

If it lingered in the public consciousness, it was because of its durability, not repeated reminders. Content had finite endings and deaths, not asymptotic approaches and long-term vegetative states from which resuscitation is always an option.

Consumers had to make similar bargains: If you went out on a Thursday night during the 1990s, you missed NBC’s “Must See TV” schedule (unless you taped it) and understood that it would be a while before you could see it again. (It helped, too, that there was less media competition in previous decades and, in the case of TV, that dramatic series were generally less complex, so that missing an episode of “Dynasty” might not set you back as far as skipping one of “Breaking Bad.”)

Now, with just about every airing of a much greater number of shows obtainable at any moment, there is no excuse for missing one — and, therefore, a more urgent compulsion to catch up, in case you missed it.

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The New Face of Gamers

Matthew DiPietro, VP of Marketing & Communications at Twitch:

Since the Twitch community has been in an ever-increasing spotlight for the last few years, more and more people have been trying to wrap their heads around the Twitch phenomenon. They ask: “Why in the world would anyone want to watch other people play video games?” That’s still a very common question, believe it or not.

Miranda Sanchez at IGN sums the data:

According to the study, gamers are more social than non-gamers and have better connections with their families. The report said that 72% of gamers play games with their friends, and found that “spending time with their families (82% vs. 68%) and parents (67% vs. 44%) are top priories.”

Additionally, the study said gamers are more likely to have a college degree (43% vs. 36%), are more optimistic about their career goals (67% vs. 42%), and are more likely to have a career they want to be in (45% vs. 37%).

The study also addressed the demographics of gamers; 52% of gamers are male, 48% are female, and as much as 73% of Millennials, 62% of Generation X, and 41% of Baby Boomers are playing video games.

Fun with numbers. Also loved Gruber’s take on Twitch.

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